Oracle Opens Race Data Experience Center in Utrecht to Showcase Cloud Infrastructure

Oracle has announced the opening of a Race Data Experience Center in Utrecht, Netherlands, where the company has its Dutch office. The center will feature a “real racing simulator” and will be used to show visitors how Oracle’s own innovations are helping to power the successes of Max Verstappen and the Red Bull Racing team.
Oracle and Red Bull Racing first partnered in 2021, with Oracle providing cloud infrastructure to the racing team. This partnership was then expanded into a full name sponsorship for $300 million, including a giant logo on the rear wing.
The experience center is more than just a chair, steering wheel, and screen. Oracle customers and partners, as well as other companies, entrepreneurs, schools, and universities, will be able to gain a better understanding of how Oracle Cloud Infrastructure (OCI) is used to improve prediction accuracy and sharpen decision making. Visitors will be able to take part in a workshop and run their own analysis after a simulated race on the Zandvoort circuit.
Oracle has partnered with 22 members of the Oracle PartnerNetwork (OPN) to make the experience center available to their customers. Jurgen Duijster, director of Transfer Solutions and co-chair of the Partner Advisory Board of Oracle Netherlands, said: “As local partners, it is with great interest and pleasure that we have watched Oracle’s winning partnership with the Red Bull Racing team emerge and grow over the past few years. The role that data and cloud technology play in this has proven to be demonstrably successful. We embrace the initiative to use the Oracle Race Data Experience Center to make the role of modern technologies such as AI, Machine Learning, Analytics, Autonomous and Cloud in making data-driven decisions visible to a wider audience.”
Oracle is also looking to enthuse students about the technology, taking advantage of the popularity of Formula 1 in the Netherlands.