LinkedIn Plans to Develop Product for Serving Ads on Streaming Services

Penry Price, Vice President of Marketing Solutions at LinkedIn, is excited about the potential impact of in-stream video advertising. He highlighted the company’s ability to change the way brands connect with their audiences.
The introduction of this new way of advertising has been bolstered by LinkedIn’s impressive revenue over 12 months. It exceeded $14 billion, marking an 8 percent year-over-year increase in the third quarter of fiscal 2023.

LinkedIn’s Revenue

LinkedIn’s revenue comes largely from advertising sales and subscriptions aimed at recruiters, job seekers, and sales professionals. All this forms a solid basis for financial success.

Generative AI

Head of Data and AI Ya Xu discussed the company’s innovative Generative AI Playground with VentureBeat. This internal developer sandbox allows engineers to dive into LinkedIn’s rich data using advanced generative AI models from well-known sources such as OpenAI.
Ya Xu emphasized the engineering team’s commitment to a research-based philosophy, prioritizing understanding existing problems before creating a mature final product. By putting generative AI technology in the hands of interested engineers and product managers, LinkedIn aims to cultivate a deep understanding of the challenges.
This approach ensures that they can proactively address potential pitfalls. In addition, they can deliver optimal solutions when they develop products using these models.
“We need a comprehensive understanding of the issues we are facing,” explains Ya Xu, “so that when we build the product with these models, we can preemptively mitigate any issues.”