YouTube is testing a feature that allows some users to turn off their ad blockers or subscribe to YouTube Premium. Reddit users reported seeing a pop-up warning that “ad blockers are not allowed.” The user then has the option to either disable the ad blocker to allow ads on YouTube or pay for a YouTube Premium subscription to get rid of ads on the platform. A YouTube spokesperson confirmed the experiment, encouraging viewers to try YouTube Premium or allow ads on the platform. It is unclear in which regions YouTube displays such warnings and whether the company plans to restrict access to the platform for those using ad blockers in the future.
