Instagram is set to launch a new app as early as June. Codenamed P92, Project 92, or Barcelona, the app is Instagram’s attempt to create a decentralized social network specifically for “creators and public figures.” The slogan? “Instagram for your thoughts.”
Sources with knowledge of private conversations at Meta, Instagram’s parent company, have shared details about the upcoming app. A creator who took part in these exclusive conversations revealed the following.
The app will build on the foundations of Instagram while being compatible with other platforms such as Mastodon. Key features include streamlined access via existing Instagram username and password, seamless syncing with current followers, and a smooth transition from Instagram user handle, bio, and verification status. Additionally, users can search, follow, and interact with their profile and content on other apps. The app will feature a central feed of followers and recommended content. Users can share text updates of up to 500 characters (shorter than an Instagram caption, an extended tweet, or a LinkedIn post, so brevity is key). The platform also allows users to add links, photos, and videos of up to 5 minutes and engage in likes, replies, and reposts.
The app includes features for creator control and account security, such as managing replies and mentions according to one’s preferences. It will also easily block or report spam accounts, automatically transfer blocks from Instagram, and enforce hidden words users have selected on Instagram.
In terms of security, the service will use two-factor authentication and the same community guidelines as Instagram itself.
At the moment, there is no concrete information about the revenue model, which could initially mean an ad-free experience. In that case, expect a strong emphasis on driving an organic social strategy.
The app’s updates could replace the plethora of Twitter screenshots on feeds. However, predicting audience reaction to any new app remains uncertain, so prepare for adjustments.
