Deloitte recently launched its own generative AI business unit to help companies implement and extract value from generative AI. The unit focuses on ChatGPT in business environments, and Deloitte believes that the right strategy can provide companies with a lot of value. The Generative AI Market Incubator has a specialized team of engineers to quickly develop and implement generative AI pilots. There is also a research and development team to work with partners on training and optimizing AI foundation models. Deloitte’s AI practice will also help companies solve ethical, legal and policy issues related to generative AI. The Deloitte AI Academy will focus on finding AI talent and providing training in the use of generative AI. Deloitte has identified many immediate opportunities for companies in using generative AI, such as increased productivity for developers, fraud detection, supply chain optimization, and ‘smart’ factories. Data privacy is an important factor to consider when implementing generative AI, and companies should ensure they understand why they are doing it and find the right people to help.