Adobe Firefly for Enterprise: AI Image Generator for Business Customers

Adobe is offering a new AI image generator, Firefly, to its business customers. This should provide commercial users with a safe place to create images using generative AI, without fear of copyright infringement. According to Adobe, no other party offers anything similar.
Adobe is also providing legal assistance to enterprise customers should a copyright issue arise. As the company told VentureBeat, “If a customer is sued for infringement, Adobe will take over the legal defense and provide partial financial coverage for those claims.” The business variant of Firefly will be available in the second half of 2023.

AI Content Tailored to Your Brand

With Adobe Firefly for Enterprise, companies can place AI content in Creative Cloud applications, Express, and Experience Manager. Companies can also train the photo editing programs with their own content, in order to get results that propagate the brand and corporate identity.
In Photoshop, generative fill is already available in beta. The tool allows you to add AI content to a photo. For example, you can change the background of a photo taken by the sea to make it look like you’re standing in a horse stable by writing your wish in Firefly. The tool does the rest for you.
Adobe Firefly for Enterprise is a great way for businesses to create images with generative AI, without fear of copyright infringement. With the legal assistance provided by Adobe, businesses can rest assured that they are protected should any copyright issues arise. The business variant of Firefly will be available in the second half of 2023.